{"title":"Technology \u0026 Engineering","description":"","products":[{"product_id":"the-design-of-everyday-things","title":"The Design of Everyday Things","description":"\u003cspan\u003eEven the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. In this entertaining and insightful analysis, cognitive scientist Donald A. Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eNow fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how-and why-some products satisfy customers while others only frustrate them.\u003c\/span\u003e","brand":"ReadPlans","offers":[{"title":"Default Title","offer_id":32211630588036,"sku":"","price":21.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0335\/0931\/0596\/products\/1.jpg?v=1581762941"},{"product_id":"the-art-of-fermentation-an-in-depth-exploration-of-essential-concepts-and-processes-from-around-the-world","title":"The Art of Fermentation : An In-Depth Exploration of Essential Concepts and Processes from Around the World","description":"\u003cspan\u003eFermentation revivalist Sandor Katz has inspired countless thousands to rediscover the ancient art of fermentation, and with The Art of Fermentation he offers the most comprehensive and definitive guide to do-it-yourself home fermentation ever published. Katz presents the history, concepts and processes behind fermentation in ways simple enough to guide a reader through their first experience makeing sauerkraut or yogurt, yet in-depth enough to provide greater understanding and insight for experienced fermentors.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eReaders will find detailed information on fermenting vegetables; sugars into alcohol (meads, wines, and ciders); sour tonic berages, milk, grains and starchy tubers; beers (and other grain-based alcoholic beverages); beans; seeds; fish; meat; and eggs, as well as growing mould cultures, and using fermentation in agriculture, art, and energy production, and commerce. The first ever guide of its kind, Katz has written what will undoubtedly become a foundational book in food literature.\u003c\/span\u003e","brand":"ReadPlans","offers":[{"title":"Default Title","offer_id":32211634028676,"sku":"","price":16.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0335\/0931\/0596\/products\/2.jpg?v=1581762977"},{"product_id":"mastering-cone-6-glazes-improving-durability-fit-and-aesthetics","title":"Mastering Cone 6 Glazes : Improving Durability, Fit and Aesthetics","description":"\u003cspan\u003eProfessional craftsmen John Hesselberth and Ron Roy present this invaluable resource for potters working with cone 6 glazes. Compared to the more traditional cone 9 method, the relatively lower firing temperature of cone 6 (2,232°F) results in faster kiln heating and cooling times, and the availability of a more diverse color palette for artists to work with. The different temperature range requires compatible glazes. Beyond that, Mastering Cone 6 Glazes provides a wealth of information for all potters, firing at a variety of temperatures, especially on the subjects of durability and cooling.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eWe at Echo Point Books learned about this book from a veteran professional potter, who urged us to bring it back into print. We've since learned that Mastering Cone 6 Glazes is simply the best book on the topic. It describes all of the elements integral in the cone 6 process in clear, easy-to-understand language. The book begins with a thorough and accessible examination of glaze theory, and features detailed discussions about glaze durability and fit, strength testing, shivering and crazing, and color leaching and fading. It also includes detailed recipes for a wide variety of highly effective and aesthetically appealing glazes.\u003c\/span\u003e","brand":"ReadPlans","offers":[{"title":"Default Title","offer_id":32211637796996,"sku":"","price":19.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0335\/0931\/0596\/products\/3.jpg?v=1581763008"}],"url":"https:\/\/readplans.myshopify.com\/collections\/technology-engineering.oembed","provider":"ReadPlans","version":"1.0","type":"link"}